Monika Wiederhold

Monika Wiederhold

As Executive Vice President Ecosystem Initiatives, Monika Wiederhold is responsible for overarching strategic initiatives to shape the travel ecosystems of the future. Within this framework, she drives forward topics such as improving platforms for Sustainability, Safe Travel, Mobility, Data, API and Innovation. Since December 2020, she has been building the global Amadeus Safe Travel Ecosystem. This initiative aims for the efficient interaction of digital solutions and robust processes to support the current health needs of the global travel industry across all sectors throughout the travel chain. She also represents the Amadeus IT Group in Germany.

From 2019 to mid-2021, Monika Wiederhold was Executive Vice President Airlines Central and Eastern Europe with regional responsibility for Airline Solutions, Delivery, Marketing and Sales. Monika Wiederhold started her career at Amadeus in 2017 as Chairwoman of the Management Board of Amadeus Germany. In 2018, as Senior Vice President Travel Channels Retail, she held a dual role with responsibility for the Northern, Eastern, Central and Southern Europe markets.

With more than 20 years in the airline and logistics industry at the Lufthansa Group, Monika Wiederhold has gained extensive leadership experience in top management positions for Corporate Strategy, Product Management, Innovation, Crew Scheduling, Marketing & Sales. After professional positions in the USA and Uruguay, the graduate mathematician with an additional degree in Master of Business Administration started her career in aviation as a simulation expert for flight planning and reservation systems.

A creative mathematician and business executive, she is an active member of international networks, particularly in the areas of digital innovation and platform economics. She is also a thought leader and contributor to strategic advisory boards of companies, as well as political and academic institutions. Monika Wiederhold advocates for the benefits of digital transformation across business, politics and education.

With a passion for disruption, artificial intelligence and digital business models, Monika Wiederhold likes to dive into new worlds. She values multicultural environments and promotes collaborative approaches to shape the digital future of travel.